I help clients with their digital marketing strategy, social media monitoring and engagement.
This involves understanding their business and their strategic goals, and then devising a marketing plan that delivers targeted results.
I help organisations come to terms with social media and develop appropriate social media policies. I coach senior management in digital marketing and train staff in social media - what it is, how to use it responsibly and how to engage with stakeholders.
I work with social media monitoring tools, not only for listening prior to social media engagement, but also to provide organisations and brands with priceless, actionable insights.
I liaise with other specialist team leaders to provide a co-ordinated, joined-up, service to clients, in such areas as SEO, SEM /Pay Per Click, email marketing, PR, sales promotion and all aspects of marketing campaigns.